Jacob's The Originals
5. Design Kancils [5.4 Motion Design]

Links:
Product/Service:
Jacob's
Client:
Mondelez Sales Sdn Bhd
Brief:
The brief from the Agency was to produce a commercial which features several notable Malaysians as laser-engraved artwork on Jacob's crackers which comes alive through stop-motion animation.
Solution:
The animation for each Malaysian personalities were drawn frame-by-frame as individual 2D artwork. To keep the authenticity of the final look, we manually laser-engraved every single 1,500 Jacob's crackers with every single frame of the animation. Then each cracker was shot frame-by-frame in sequence to achieve dynamic movements in stop-motion technique, making both the laser-engraved artwork and crackers come to life.


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