Digi - Tanah Indah
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
Digi
Client:
Digi Telecommunications
Brief:
In May of 2018, Malaysia experienced a political renaissance with the peaceful and democratic removal of a 60-year-old regime. It was a delicate period in our history so when National Day came around, it was treated with extra care and attention. Digi, one of Malaysia's largest telecommunications company, wanted a brand film that would reflect the hopes of a 'New Malaysia' while still honouring the successes of her past.
Solution:
The idea was to paint Malaysia as a small nation of big achievements - and that Malaysia's future is highly dependent on the contribution of her citizens. To do this, we collaborated with a miniature artist that would build familiar scenes of Malaysia, which could then be populated with local heroes and events.We wanted to tell a magical yet real story that every Malaysian could relate to, while driving home the message that every citizen can and must contribute to the building of the nation.