Sama-Sama Balik Kampung
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
Malaysia Airlines
Client:
Malaysia Airlines Berhad
Brief:
As a national carrier, Malaysia Airlines wanted to be synonymous with Malaysian hospitality.
Solution:
'Balik kampung' or homecoming where Malaysians who are overseas make the long journey home back to their 'ancestral village' for the Eid celebrations with family. Here, Malaysia Airlines as the first point of contact can show what travellers miss away from home - the sights, the smells, the tastes, the languages, and the smiles. The voiceover is not the average narration you find in Raya commercials. Instead, it questions why people bother to journey thousands of miles home for a celebration. In the end, the viewer is reminded by the traditions of hospitality we all long for that beckon us home. And it is something we will never tire of no matter how many times we travel home.