WanitaBesi - Yuna
1. Film & Branded Content Kancils [1.2a Film (Online): Single]

Links:
https://www.youtube.com/watch?v=4ITFqlmHt50&t=3s
Product/Service:
FMCG
Client:
Pantene
Brief:
Utilise Pantene's new brand ambassador - Yuna under the global brand platform of 'Strong is Beautiful'
Solution:
A unique Malaysian interpretation of 'Strong is Beautiful' - Wanita Besi (meaning Iron Lady) We re-told Yuna's life story, alongside other Malaysian Influencers, to create an inspirational story for all Malaysian women, Redefine the insult, Wanita Besi (iron lady) a slur used to defeminise women, into a symbol of strength and empowerment.