Chocolate Balls
9. Craft Kancils [9.21a English Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
Palm Oil
Client:
Ministry of Primary Industries
Brief:
Palm Oil is one of the food industries favourite vegetable oils. It's many benefits include being neutral in taste and scent, allowing the authentic flavours of the ingredients to be preserved. Unfortunately, this fact isn't widely known as it is not commonly advertised.
Solution:
The creation of this Ferrero Roche ad parody highlights the importance of the 'secret ingredient' contributing to the distinct and premium flavour that we are all familiar with. Revealing at the end, that the closely guarded 'secret ingredient' is in fact, Malaysian Palm Oil.