Petronas Smile
9. Craft Kancils [9.8 Music in Film Content]

Links:
Product/Service:
Season's Greetings
Client:
Petronas
Brief:
Produce a track that pulls at the heart strings. Not something obvious and typically Xmas. Give it an international flavor.
Solution:
With a brand like Petronas we were looking to produce a sound track that matched the international grandeur of the brand. A full song was written with lyrics that helped tell the story without stating the obvious. More of a song that fits the images without it being a commercial. We called on a singer from Cape Town who could give us the international and edgy vibe. This sweet and gentle story beautifully told by Rajay Singh together with 2am's song pulled together a very heartfelt Petronas Christmas story. Online people are asking "what is the song"??