Pro Diet
9. Craft Kancils [9.9 Sound Design in Film Content]

Links:
Product/Service:
Pet Food
Client:
Pro Diet
Brief:
How do you make a hungry bear endearing? With sweet music of course. But what's more important? Sound design to tell the story.
Solution:
We merged real bear sounds and human voices to make him more expressive. We made growls that may be a whimper. We made the audience feel the bears hunger. As there was no voice over nor legible dialogue, the sound design of the bear in his situ was a key element to tell his story and express his thoughts and sad hungry forlorn emotions on his journey to hunt for the freshest fish.