Surya Pro The Match
9. Craft Kancils [9.9 Sound Design in Film Content]

Links:
Product/Service:
Cigarette
Client:
Surya Pro
Brief:
Surya Pro created a film based on the hardships of training and persistence aptly titled Hell. We follow the journey of a boxer, through his rigorous training and our task was to immerse the audience into his sweat and pain and of course to the finale Match where we sense and feel all the hard work paying off.
Solution:
The sound design is heavy and bold to match the image of the brand. Yet, the sounds are real and believable. To make the audience feel the main character's pain and suffering, a lot attention was put on crafting detailed ambiences. These raw and dynamic ambient sounds allowed us to subtly communicate the character's struggle and our ultimate aim was for the audience to feel for the character through the sounds rather than just hearing sfx disconnected from the subject.