Tokopedia Perfect Timepiece
9. Craft Kancils [9.8 Music in Film Content]

Links:
Product/Service:
Tokopedia App
Client:
Tokopedia
Brief:
Create a sophisticated piece of music that takes us back to when music was "timeless"!
Solution:
At first we were looking at producing a very European style score, but quickly realized the music wouldn't appeal to its' target audience in rural Indonesia! Instead of throwing away the idea however, our solution was to keep the underlying music very international but sing the track in Bahasa Indonesia. A string quartet was recorded together with a singer in Jakarta. To make sure the music had enough local flavor we added gamelan to complete the sound.