WanitaBesi
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
FMCG
Client:
Pantene
Brief:
Utilise Pantene's new brand ambassador - Yuna under the global brand platform of 'Strong is Beautiful'
Solution:
A unique Malaysian interpretation of 'Strong is Beautiful' - Wanita Besi (meaning Iron Lady) We re-told Yuna's life story, alongside other Malaysian Influencers, to create an inspirational story for all Malaysian women, Redefine the insult, Wanita Besi (iron lady) a slur used to defeminise women, into a symbol of strength and empowerment.Central to the film is the music - we took a nursery rhyme that every child grows up with 'Bangun Pagi' and rescored and re-wrote the last verse of lyrics - turning it into an anthem of strength for all women