Many adults go about their daily lives with blurry vision. This can be especially dangerous when driving. The client developed HOYA Enroute to help make driving safer for everyone, and tasked the agency to come up with a campaign to remind people to get proper eyewear.
Meeting a ghost at a crossroad at night and children being able to see ghosts are common superstitions. Using these insights, the agency came up with the solution to create a parody of a horror scene with a twist to draw the interest of the audience, before emphasizing on the importance of proper eyewear to avoid terrifying moments and accidents.