Monster / Kidnap / Zombie
2. Audio Kancils [2.1b Best use of radio: Campaign]

Links:
Product/Service:
PENTAX Junior - Optical Lens
Client:
iLens Sdn Bhd
Brief:
Myopia, or more commonly known as nearsightedness, affects approximately 50% of children in Asia. More often than not, it is a condition that goes undetected. The client would like us to inform parents and guardians of this, and encourage them to help their children see with more clarity.
Solution:
Children typically have over-active imaginations. Using this insight, the agency designed a radio campaign from the perspective of children, by depicting terrifying thoughts a child goes through when they are unable to see with clarity.