6. Digital Experience Kancils [6.1 Best use of web platforms]
The country's first 'death fest'. Organic embalming fluids. Modern memorial parks. Xiao En has a long tradition of innovation in the business of death. But they also wanted people to know them as a brand that celebrates life. To further their philosophy of "Caring like family" they wanted a message that encouraged people to treasure the time they have with family.
We created an interactive mobile site that brought people face-to-face with the fickle nature of time. When the film plays, EVERY BLINK SHORTENS THE EXPERIENCE. And in a matter of blinks, we rush towards the end.
The film uses a proprietary code that works on both mobile and desktop browsers. The immersive experience targets working adults and those who live away from their elderly parents - and builds on Xiao En's philosophy of caring for family, with every moment we get. It opens eyes to the fact that, "Time flies in the blink of an eye. But only if we let it."