6. Digital Experience Kancils [6.11 Innovation in Digital Experience]
The country's first 'death fest'. Organic embalming fluids. Modern memorial parks. Xiao En has a long tradition of innovation in the business of death. But they also wanted people to know them as a brand that celebrates life. To further their philosophy of "Caring like family" they wanted a message that encouraged people to treasure the time they have with family.
In a first-of-its-kind mobile site experience, Blink gave viewers a chance to control a film with their eyes. When the film plays, every blink shortens the experience. And in a matter of blinks, we rush towards the end.
The film uses a proprietary code that works on both mobile and desktop browsers. The immersive experience targets working adults and those who live away from their elderly parents - and builds on Xiao En's philosophy of caring for family, with every golden moment we get. While time flies in the blink of an eye, we still have every opportunity to cherish it.