9. Craft Kancils [9.21b English Copywriting: Campaign]
We were tasked to promote the Panasonic Home Shower Jet Pump Series on radio. Its unique features include a booster pump that ensures a steady flow of high-pressure water with minimal noise.
Efficient water pressure means a good shower. A good shower relaxes the body and mind. It's a place where we reflect, imagine and fantasize about a better version of ourselves. Based on this insight we created a series of radio scripts that demonstrates how a good shower can make your imagination wander. With the Panasonic Home Shower Jet Pump Series, everybody can be a somebody in the shower.