Burgerfesto
2. Audio Kancils [2.1a Best use of radio: Single]

Links:
Product/Service:
QSR
Client:
Marrybrown Sdn. Bhd.
Brief:
In view of #AyamLainMacam campaign and its product category extension i.e its chicken burger, the agency was tasked to carry through the idea of #AyamLainMacam into the burger category.
Solution:
The dramatisation of how good the burger tastes was brought to life through different positive emotions and the relentless drive of Malaysians to seek out the best tasting food.