From The Heart
8. Brand Experience & Activation Kancils [8.10 Best use of Cultural Insights in Brand Experience & Activation]

Links:
https://www.youtube.com/watch?v=gZK76IDuYTg
Product/Service:
Corporate
Client:
Malaysia Airlines Berhad
Brief:
Develop a Malaysia Day film to demonstrate our core value of Malaysian Hospitality as well as the main message of unity.
Solution:
A social experiment which aimed to prove Malaysian Hospitality is a common shared value amongst all Malaysians.


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