7. Direct Kancils [7.3 Best use of direct & promo (digital-led)]
Mobile First Augmented Reality Website
Friesland Campina Malaysia
Malaysian adults spend about 14 hours a day on their phones. Malaysian kids spend up to 6 hours. This means parents and kids are on separate screens, in two separate worlds. How do we bring them together?
Malaysia's First Augmented Reality Farm. An AR experience, consciously built as a mobile first site rather than an app for optimum accessibility which allowed parents and kids to turn any room in their home into our dairy farm.