Maxis Endangered Malaysians
1. Film & Branded Content Kancils [1.13 Kancil for Good: Film & Branded Content]

Links:
Product/Service:
Maxis
Client:
Maxis Broadband Sdn Bhd
Brief:
National Day is a time of celebration for the people of Malaysia. Especially now, when people power managed to create a change in government for the first time. But in this time of hope, there is still a group of Malaysians who are marginalised, oppressed and hunted: The Endangered Malaysians. How could we make their plight heard?
Solution:
We shifted the celebration from people, to Malaysia's endangered animals instead. An experiential journey which brought the plight to life, inviting everyone to recognize and speak up for their fellow Malaysians.