6. Digital Experience Kancils [6.5 Data-enhanced creativity]
Maxis Broadband Sdn Bhd
In preparation for 5G, Maxis has been investing in lots of changes to make its network the most advanced in Malaysia. How do we communicate the complex intelligence and machine-learning that goes on behind the scenes?
By creating a campaign that's as intelligent and reactive as the network itself.
With over 100 data-predicted internet behaviours, spanning across 1000s of different moment-messages, we served the right people the right ads all at the right time.