Maxis A.I. Network
6. Digital Experience Kancils [6.9 Best digital-led integrated campaign]

Links:
Product/Service:
Maxis
Client:
Maxis Broadband Sdn Bhd
Brief:
In preparation for 5G, Maxis has been investing in lots of changes to make its network the most advanced in Malaysia. How do we communicate the complex intelligence and machine-learning that goes on behind the scenes?
Solution:
By creating a campaign that's as intelligent and reactive as the network itself. With over 100 data-predicted internet behaviours, spanning across 1000s of different moment-messages, we served the right people the right ads all at the right time.