Watsons Ong Pau
9. Craft Kancils [9.23b Chinese Copywriting, Content Writing & Scriptwriting: Campaign]
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Links:
Product/Service:
Cooperate
Client:
Watsons
Brief:
Watsons needs to be seen as a beauty brand. Leverage on Chinese New Year, where beauty is an important factor, to associate Watsons with beauty.
Solution:
Watsons gives out Ang Pao packs every year. We decided to use these packs as channels to push beauty.
