KFC Malaysia needs to launch their most sinful burger, KFC Zinger Double Down. It's meat on meat on meat. However, healthy living has never been more popular in Malaysia. How can we make an indulgent burger like KFC Zinger Double Down appealing when healthy living is on the rise?
We did what no fast food brand has dared to in the region. KFC encouraged people to exercise and eat healthy. Because if you can't beat them, join them. Using only food shots, we launched a series of webfilms that reflect the current food trend in Malaysia. The camera pans through a forest of fresh greens - showing people what they think they want to eat - before revealing the KFC Zinger Double Down - what they really want to eat. Each script was crafted to cheekily remind them the reason behind their clean, green meals.