1. Film & Branded Content Kancils [1.10 Best use of Cultural Insights in Film & Branded Content]
Create a compelling Chinese New Year story, reminding people to connect to what matters most.
Where people make fun of the "grandfather stories" that they have to endure during family visits, we remind them that it is in these stories that we find our family heritage. And if we don't keep them alive, one day they will be gone forever. The film focuses on family nicknames. They seem frivolous, sometimes silly, but in actual fact have meaning and is special to each individual.