KFC Bucket Bersama has always been about bringing people together over the love of KFC. This year, the product was released during the Merdeka/Malaysia Day period. The brief was to express the narrative of inclusivity within the Malaysian context, ensuring that every citizen felt included in the messaging.
To position KFC Bucket Bersama as everybody's bucket, we created one commercial dubbed in the 12 main dialects of each Malaysian state. Through data-driven targeting (cookies and geo-targeting), we spoke to every Malaysian netizen in their own native dialect, showing that at KFC, everyone is welcome at the table.