KFC Bucket Bersama: Dialects
6. Digital Experience Kancils [6.11 Innovation in Digital Experience]

Links:
https://www.youtube.com/watch?v=DWZ6PDLg09k&list=PLnrVlpIbibk40BHn2cbid3s5i9PsFsWiw
Product/Service:
KFC Bucket Bersama
Client:
KFC Malaysia
Brief:
KFC Bucket Bersama has always been about bringing people together over the love of KFC. This year, the product was released during the Merdeka/Malaysia Day period. The brief was to express the narrative of inclusivity within the Malaysian context, ensuring that every citizen felt included in the messaging.
Solution:
To position KFC Bucket Bersama as everybody's bucket, we created one commercial dubbed in the 12 main dialects of each Malaysian state. Through data-driven targeting (cookies and geo-targeting), we spoke to every Malaysian netizen in their own native dialect, showing that at KFC, everyone is welcome at the table.