CIMB Bank - Sound of A Nation
7. Direct Kancils [7.3 Best use of direct & promo (digital-led)]

Consumer Banking
CIMB Bank Berhad
To celebrate the diversity of our nation, we reached out to individual Malaysians and created a campaign called "SOUND OF A NATION", an original musical composition where every melody on every musical instrument was sourced from facial recognition data of every day Malaysians. An idea that reinforces CIMB's image as supporter of Malaysian diversity, and just as importantly, an idea that the nation can proudly own.