7. Direct Kancils [7.3 Best use of direct & promo (digital-led)]
F&B - Lady's Choice Mayonnaise
Unilever Food Solutions
Lady's Choice Mayonnaise, one of the key ingredients in the burger, understood the concerns of the local vendors and despite its limitation in budget, decided to support the cause by catapulting them into the digital age. We created a marketplace platform through the power of digital to connect vendors, supplier and consumers all together.