Carlsberg - What Is Your FANationality
7. Direct Kancils [7.9 Best use of Cultural Insights in Direct Marketing]

Links:
https://youtu.be/bAHD7QxMujw
Product/Service:
Alcohol Beverage - Beer
Client:
Carlsberg Brewery Malaysia Berhad
Brief:
Carlsberg created a disruption during the FIFA World Cup 2018 (FWC 2018) - through an experience platform celebrating the fans in Malaysia. A platform that was truly inclusive, distinctive and fun, yet provided a holistic and integrated brand experience to enjoy the FWC 2018 in a unique way with Carlsberg.


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