7. Direct Kancils [7.9 Best use of Cultural Insights in Direct Marketing]
Alcohol Beverage - Beer
Carlsberg Brewery Malaysia Berhad
Carlsberg created a disruption during the FIFA World Cup 2018 (FWC 2018) - through an experience platform celebrating the fans in Malaysia. A platform that was truly inclusive, distinctive and fun, yet provided a holistic and integrated brand experience to enjoy the FWC 2018 in a unique way with Carlsberg.