Carlsberg - What Is Your FANationality

8. Brand Experience & Activation Kancils [8.12 Creative Effectiveness: Brand Experience & Activation]

Links:

https://youtu.be/bAHD7QxMujw

Product/Service:

Alcohol Beverage - Beer

Client:

Carlsberg Brewery Malaysia Berhad

Brief:

Carlsberg created a disruption during the FIFA World Cup 2018 (FWC 2018) - through an experience platform celebrating the fans in Malaysia. A platform that was truly inclusive, distinctive and fun, yet provided a holistic and integrated brand experience to enjoy the FWC 2018 in a unique way with Carlsberg.

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