1. Film & Branded Content Kancils [1.12 Creative Effectiveness: Film & Branded Content]
Advertisers were spending less and less on traditional advertising spaces. As a purveyor of those spaces, Astro saw a dip in ad revenue. We needed a way to get advertisers excited. To give them another way to speak to their audience.
We created a new kind of advertising space, PersonaMedia. Using personalities themselves as a media space, opening the door to more fully-customisable personalities that brands could advertise on.