1. Film & Branded Content Kancils [1.5 Best use of influencers]
Nestlé EveryDay Milk
After a month of fasting, Hari Raya Aidilfitri kicks off a month of feasting. But Malaysians don't know that despite eating more, they simply aren't getting enough nutrition. As a brand that champions complete nutrition, Nestlé EveryDay wanted to highlight eating habits during the festive season (and beyond)... without killing the festive mood.
Introducing Raya Open House Food Reviews. The world's first food review show about home-cooked food at Aidilfitri open house celebrations. To front it, we collaborated with Nazruddin Rahman, host of TV3's "Jalan-Jalan Cari Makan", Malaysia's longest-running restaurant review show. We got the nation excited at the prospect of a highly-influential food reviewer giving their home-cooked foods a national spotlight.
Under the guise of a webisode series called "Lepas Raya Lapar Apa", Naz checked out the tastiest Raya delicacies. And in between the food talk, he slipped in a message about the importance of eating sensibly at a time when most people weren't. Naz got Malaysians to realise that neglecting your nutrition for even a month can affect you long after.