Raya Open House Food Reviews
1. Film & Branded Content Kancils [1.5 Best use of influencers]

Links:
Product/Service:
Nestlé EveryDay Milk
Client:
Nestlé Malaysia
Brief:
After a month of fasting, Hari Raya Aidilfitri kicks off a month of feasting. But Malaysians don't know that despite eating more, they simply aren't getting enough nutrition. As a brand that champions complete nutrition, Nestlé EveryDay wanted to highlight eating habits during the festive season (and beyond)... without killing the festive mood.
Solution:
Introducing Raya Open House Food Reviews. The world's first food review show about home-cooked food at Aidilfitri open house celebrations. To front it, we collaborated with Nazruddin Rahman, host of TV3's "Jalan-Jalan Cari Makan", Malaysia's longest-running restaurant review show. We got the nation excited at the prospect of a highly-influential food reviewer giving their home-cooked foods a national spotlight. Under the guise of a webisode series called "Lepas Raya Lapar Apa", Naz checked out the tastiest Raya delicacies. And in between the food talk, he slipped in a message about the importance of eating sensibly at a time when most people weren't. Naz got Malaysians to realise that neglecting your nutrition for even a month can affect you long after.