AIA (Algorithmic Intent based Acquisition) for AIA
6. Digital Experience Kancils [6.5 Data-enhanced creativity]
Insurance category is cluttered, thus being relevant, simplified and agile is our only way out. Merging live events (live stages & lifestyle) data with your performance strategy can unleash its true potential for higher interest for the relevant insurance products.
Based on the insight that people only react when the shit hits the fan i.e 87% of the people only look for insurance when they are in the middle of a crisis/tragedy, we created a Smart Query Bot that scrapes real time medical/life containing searches from all over the web. Putting automation at the forefront of our strategy, we created Smart Query Bot integrable with our search Engines.