AIA (Algorithmic Intent based Acquisition) for AIA
6. Digital Experience Kancils [6.5 Data-enhanced creativity]

Links:
Product/Service:
AIA
Client:
AIA Malaysia
Brief:
Insurance category is cluttered, thus being relevant, simplified and agile is our only way out. Merging live events (live stages & lifestyle) data with your performance strategy can unleash its true potential for higher interest for the relevant insurance products.
Solution:
Based on the insight that people only react when the shit hits the fan i.e 87% of the people only look for insurance when they are in the middle of a crisis/tragedy, we created a Smart Query Bot that scrapes real time medical/life containing searches from all over the web. Putting automation at the forefront of our strategy, we created Smart Query Bot integrable with our search Engines.