11 Finger Lickin' Good Goods
9. Craft Kancils [9.8 Music in Film Content]

Links:
Product/Service:
KFC
Client:
KFC Malaysia
Brief:
KFC has called Malaysia home for 46 years. The brand's heritage is uncontested by any of its competitors. To most Malaysians, KFC means something to them. But to the youth, KFC is seen as an old brand. How do we make the youth of Malaysia feel proud to associate themselves with KFC?
Solution:
In celebration of Malaysia Day, KFC turns its heritage into a fashion statement to win over the Malaysian youth. KFC collaborated with homegrown streetwear brand, Pestle & Mortar Clothing to create 11 Finger Lickin' Good Goods - a collection that celebrates the collision of culture between KFC and Malaysia. Every piece of the collection told a story of heritage in a contemporary fashion. The soundtrack was designed to reflect the fusion between classic Malaysian and modern beats. The music transitioned from old school Malayan swing to modern day EDM.