KFC has called Malaysia home for 46 years. The brand's heritage is uncontested by any of its competitors. To most Malaysians, KFC means something to them. But to the youth, KFC is seen as an old brand. How do we make the youth of Malaysia feel proud to associate themselves with KFC?
In celebration of Malaysia Day, KFC turns its heritage into a fashion statement to win over the Malaysian youth. KFC collaborated with homegrown streetwear brand, Pestle & Mortar Clothing to create 11 Finger Lickin' Good Goods - a collection that celebrates the collision of culture between KFC and Malaysia. Every piece of the collection told a story of heritage in a contemporary fashion - and so did the film. This film was shot with no storyboard so that the real essence of Malaysia could be captured. Every scene showcases the collection with various cultural backdrops across the country as the fashion runway. Even the music was designed to reflect the fusion between classic Malaysian and modern beats. All in all, the film evoked a sense of pride for KFC and Malaysians.