Jabatan Kalendar Malaysia
9. Craft Kancils [9.22b BM Copywriting: Campaign]

Links:
Product/Service:
Selasa Bersama KFC
Client:
KFC Malaysia
Brief:
KFC Malaysia launched a promo campaign on every Tuesday called Selasa Bersama KFC (KFC Chicken Tuesday) where you can buy 4 pieces of chicken and 5 pieces of tenders for only RM19.90. We were tasked to create a radio campaign to highlight this good deal.
Solution:
We all know someone who wants to prolong the weekends but our campaign features a guy who wants to prolong Tuesdays.