Kamsiah & Hamidah
9. Craft Kancils [9.22a BM Copywriting, Content Writing & Scriptwriting: Single]

KFC Spicy Gochujang Crunch
KFC Malaysia
KFC Malaysia wanted to launch a campaign for KFC Spicy Gochujang Crunch, a new fried chicken with a Korean Twist. A lot of other fast food brands have introduced their Korean flavored meals by leveraging on the popularity of K-Pop. How can our communication be different?
Based on the observation that not everyone who loves Korean food loves K-Pop, we came out with the direction of 'You don't have to go Korean to love the KFC Spicy Gochujang Crunch'.