Hate but Love Malaysia
9. Craft Kancils [9.23a Chinese Copywriting, Content Writing & Scriptwriting: Single]

Links:
Product/Service:
Video Production
Client:
Eighties Media
Brief:
To produce a video for Malaysia Day with the theme of Sayangi Malaysiaku.
Solution:
A concept of Hate versus Love. Hate is not the opposite of love, instead, hate is a form of love. If there's no love, we will not spend so much time to critic. But 'love' is a great word that common people rarely says it out. They rather criticise Malaysia in every way they can, how incomparable it is to other country. But unknowingly, behind all these critics, there's love hidden inside. Let us see how Malaysian hates this homeland, and how they love Malaysia unconsciously.