6. Digital Experience Kancils [6.3 Best use of social & messaging platforms]
QSR Stores Sdn Bhd
In December 2018, a series of postings on social media went viral, highlighting the price increase of KFC's Snack and Dinner Plates. This led to a barrage of negative comments and cries to boycott KFC. Given a promo of 1 free chicken with purchase of a Snack or Dinner plate, how do we arrest the dip and bring the brand love back to KFC?
Meet @mat_ayam_free, a persona we created to hijack Instagram posts of Malaysia's biggest celebrities. He photoshopped himself into fame with his ultimate +1 in tow, a piece of KFC's Finger Lickin' Good fried chicken.