Mat Ayam Double
9. Craft Kancils [9.16b Digital Retouching/Manipulation in Still Imagery: Campaign]

Links:
https://www.instagram.com/p/B1-m9AtJ8zC/
Product/Service:
1
Client:
QSR Stores Sdn Bhd
Brief:
The legend that is Zinger Double Down needs no introduction. However, its legacy was at stake. The ZDD needed a fresh point of view to stand out in a busy launch period that coincided with the National Day and Malaysia Day celebrations.
Solution:
Only one man was big enough for the occasion. Well, actually one man and his clone. We doubled down on @mat_ayam_free, the popular Instagram personality we created and upgraded him to @mat.ayam.double. This time, there were TWO of them, doubling up their effort to carefully edit themselves into photos and videos posted by Instagram influencers.