6. Digital Experience Kancils [6.3 Best use of social & messaging platforms]
QSR Stores Sdn Bhd
The legend that is Zinger Double Down needs no introduction. However, its legacy was at stake. The ZDD needed a fresh point of view to stand out in a busy launch period that coincided with the National Day and Malaysia Day celebrations.
Only one man was big enough for the occasion. Well, actually one man and his clone. We doubled down on @mat_ayam_free, the popular Instagram personality we created and upgraded him to @mat.ayam.double. This time, there were TWO of them, doubling up their effort to carefully edit themselves into photos and videos posted by Instagram influencers.