Mat Ayam Double
6. Digital Experience Kancils [6.3 Best use of social & messaging platforms]

Links:
Product/Service:
1
Client:
QSR Stores Sdn Bhd
Brief:
The legend that is Zinger Double Down needs no introduction. However, its legacy was at stake. The ZDD needed a fresh point of view to stand out in a busy launch period that coincided with the National Day and Malaysia Day celebrations.
Solution:
Only one man was big enough for the occasion. Well, actually one man and his clone. We doubled down on @mat_ayam_free, the popular Instagram personality we created and upgraded him to @mat.ayam.double. This time, there were TWO of them, doubling up their effort to carefully edit themselves into photos and videos posted by Instagram influencers.