Be A-Z Ready for Tomorrow
1. Film & Branded Content Kancils [1.13 Innovation in Film & Branded Content]
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Links:
https://www.youtube.com/watch?v=BHUe2zo_7ps
Product/Service:
Allianz Total Retirement Solutions
Client:
Allianz Malaysia
Brief:
Allianz Malaysia has a new comprehensive suite of retirement solutions designed with A-Z coverage on everything Malaysians truly and actually need for a total retirement '“ from finances to life and healthcare. But most Malaysians still think that all they need to prepare for retirement is JUST SAVE MONEY LAH!
Solution:
To warn Malaysians about the perils of an inadequate retirement plan, we boldly went where no retirement has gone before. Where the subject of retirement matters most '“ THE FUTURE.
SAVING MALAYSIANS FROM THEIR FUTURE PLANS WITH THEIR FUTURE SELVES.
Malaysians were invited to a filming session under the guise of a free retirement plan evaluation, where we employed face-mapping technology, voice duplication and Artificial Intelligence to secretly generate future versions of them. These future versions of them then made a surprise appearance to point out the unconsidered non-financial aspects and the flaws of just saving money, and told them exactly what they needed to hear to shift their perception: THE TRUTH ABOUT THEIR RETIREMENT PLANS.
