Dua Biskut Telur & MILO

11. Social & Creator Kancils [11.9 Best use of Real-time Response]

Links:

https://www.threads.com/share/BnPjx2OMGB/

Product/Service:

MILO

Client:

NESTLE MALAYSIA

Solution:

MILO® had just joined Threads when Malaysia found its latest internet obsession: a German song “Du Bis Gud Genug” that sounded like “Dua Biskut Telur”. Rather than introduce ourselves with a typical brand post, we joined the conversation with a breakfast idea inspired by the misheard lyrics: Two biscuits, one egg and a mug of MILO®. Malaysians joined the conversation and shared their love for MILO®, helping out breakfast post gain traction and generate buzz across Threads.

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