SEE the Difference
6. Digital Experience Kancils [6.14 Best use of Cultural Insights in Digital Experiences]
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Links:
Product/Service:
Optical store
Client:
FOCUS POINT
Brief:
Optical shops feel interchangeable, same brands, same promotions, same experiences. Eye exams have become nothing more than free pre-sales routines, not health essentials. People only get their eyes checked when something goes wrong, often when it’s too late. FOCUS POINT needed to change that behaviour, to shift eye care from a forgotten formality into a meaningful habit.
Solution:
We turned eye care into something people could see.
Instead of medical talk, SEE the Difference used content to show what people miss every day. Blurry moments contrasted with clarity, ordinary habits reframed as wake-up calls.
Across social, messaging, and outdoor, each reminder connected back to FOCUS POINT’s 360 APEC eye scan, the comprehensive check that reveals what basic tests miss. A campaign that didn’t just talk about eye care, but made Malaysians feel the difference.
