10. Craft Kancils [10.3a Production Design/Art Direction: Single]
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Links:
www.youtube.com/watch?v=hJC-UF_fNsU
Product/Service:
PETRONAS
Client:
Petroliam Nasional Berhad
Brief:
A Raya festive film that is authentic, relatable to the masses, and based on PETRONAS's brand purpose which is about progress.
Solution:
A story based on a cultural insight of bring back the true meaning of Salam on the first day of Raya. Every Salam brings a different meaning in our lifetime, reminding us to appreciate each moment of forgiveness. This Aidilfitri, embrace 'Salam from the Heart'.