Smooth Fries
11. Social & Creator Kancils [11.9 Best use of Real-time Response]
×
![]()
case film
×
![]()
case board
×
![]()
Links:
https://www.instagram.com/p/DX6nO0pCXUq/
Product/Service:
French Fries
Client:
McDonald’s Malaysia
Brief:
With the release of the Michael Jackson biopic, the King of Pop was back in the spotlight, reigniting conversations around his legendary music and iconic dance moves.McDonald’s Malaysia saw an opportunity to trendjack. But to steal some share of the conversation we needed an idea that would stop the scroll, spark engagement and make the moment unmistakably Mekdi.
Solution:
The best way to pay tribute to an icon? With an icon of our own.The McDonald’s French fry is a global icon, recognised and loved around the world. So, we recreated Micheal’s legendary dance pose using just two fries against our signature red background, paired with a cheeky Malaysian caption: “Smooth je bila dapat layan Fries Mekdi.”Simple and lighthearted, the social post struck a chord with fans worldwide, racking up 86,500 likes and over 960 comments in its first week, while earning international media coverage.
