Maxis National Day Giant
4. Outdoor Kancils [4.5 Best use of live advertising events]
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Links:
Product/Service:
Telecommunication
Client:
Maxis
Brief:
Hari Kebangsaan is a huge window for fibre broadband companies to advertise. As a small player against a national broadband giant, we needed a way to get noticed without getting into another price war.
Solution:
Maxis National Day GiantInstead of introducing another promo, we introduced Dinocorn the manifestation of joy through a better home WiFi experience and took advantage of a larger-than-life space: the National Day Parade.The execution was simple. We created a gigantic Dinocorn that was impossible to miss, published teasers on social media, and finally, marched alongside it for the nation to see. This led to a joyful boost in conversations online with a hike in product awareness. Thus further proving that even without offering promos, we could still march our way into the fibre conversation.In just 3 days, our Dinocorn giant garnered over 21,000 organic reach, 33,000 views, and 45,000 organic impressions.
