Adlentine's Day Cards

9. Craft Kancils [9.15b Illustration: Campaign]

Links:

Product/Service:

Brand

Client:

Chariot Agency

Brief:

Teacher's Day. Parent's Day. Root Canal Appreciation Day. There's a day to show our appreciation for just about everything and everyone. What about ad people? We do all the work, and get no more than a 'noted'. Even this piece of work... Who thinks of the poor copywriters and designers doing this work??!!

Solution:

Like love, advertising is a game of give and take. And there's no greater day for love than Valentine's Day (ew). So as a bunch of wickedly nice agency folks, we got sweet on the people we work with every day (including public holidays and weekends) during the sweetest day of all. We created a series of greeting cards that don't inspire eyes to roll like they usually do. There's a card for just about every member in the team, even our vendor partners. Oops, we forgot the strat That's ok, we'll retrofit them in later. Now (almost!) everyone can feel seen and loved. For one special day.

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