Terang
9. Entertainment Kancils [9.14 Use of Licensed and Adapted Music]
×
![]()
×
![]()
×
![]()
×
![]()
Links:
Product/Service:
Telco
Client:
CelcomDigi
Brief:
Many say that today's young generations are made of snowflakes and strawberries. Yet, many of today's youths are also making positive impacts in and for society, right under our noses.
As a brand that believes in the power of the next generation, CelcomDigi wanted to recognise, celebrate and honour the young Malaysians, who despite their age, are steering our nation towards an even brighter future.
Solution:
To reflect the fiery spirit of the youth, we collaborated with Malaysia's first ever Hijabi rapper, Bunga Isme and turned one of her hit songs, 'Apedehal', into an empowering spoken word piece.
Every line on the track is inspired by real young Malaysians who are making a change for our nation. However they choose to do it, we wanted this anthem to be a reminder that CelcomDigi is right behind them.
