Stacy Anam ft Killa Driz - Cara U
2. Audio Kancils [2.2a Best use of branded audio content: Single]
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Links:
https://youtu.be/I4hFugkCEZA?si=uR91h_gx0suqSNy3
Product/Service:
Telecommunications
Client:
U Mobile
Brief:
After 26 years, U Mobile has established itself as a podium Telco with over 8 million customers. After focusing efforts on Peninsular Malaysia, U Mobile now sets its sights on expanding to the East Malaysian market. So, how does U Mobile make their debut and appeal to the people in a landscape where competitors have cemented their roots?
Solution:
To captivate the hearts of East Malaysians, we created an anthem that they can own. One that invokes state pride. Through the lyrics, we celebrated East Malaysian self expression and empowered them to take things to the next level to become Unbeatable. Hence combining U Mobile's brand ethos with the unique voice of East Malaysians.
