Mister Potato x SEVENTEEN - Jinjja Crunch
9. Entertainment Kancils [9.4 Influencers & Co-creation]
creative assets
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Links:
https://youtu.be/wuYJwSVukag?si=JGQnd7eBLyudqrUA
Product/Service:
Mister Potato
Client:
Mamee-Double Decker (M) Sdn. Bhd.
Brief:
Mister Potato has long been Malaysia’s #1 potato chip brand, but growth had reached a plateau. They wanted to explore new markets to expand their lead in the years ahead.
Solution:
As Malaysia’s biggest potato chip brand, we teamed up with one of Korea’s biggest winning boy bands, SEVENTEEN, whose strong fanbase in Malaysia gave us the perfect way to reach the masses.
We combined their star power with our bold-flavoured chips, creating a sleek music video that captured their playful personalities and featured lyrics that made fans crave chips just like they crave their idols.
