棋ä¹èžèž Good Taste Good Play
5. Design Kancils [5.8 Packaging Design]
×
![]()
×
![]()
×
![]()
×
![]()
×
![]()
Links:
Product/Service:
Mooncake
Client:
Yu-Ai
Brief:
With urbanization and modern lifestyles, Mid-Autumn traditions are fading, and mooncakes have become commercial gifts, losing their meaning. Traditional mooncakes, high in sugar and fat, no longer appeal to younger, health-conscious families. Young families seek more than healthier choices; they want to reconnect with tradition and create meaningful moments with their children.
Solution:
Yu-Ai reimagined the mooncake by introducing a low-sugar, low-fat option designed for health-conscious families. It's more than just a healthier mooncake; it's about creating a shared family experience. Our innovative "Family Bonding" packaging features the interactive "Moon Landing Adventure" game, where parents and children can explore the legend of Chang'e and Mid-Autumn traditions together. By transforming the mooncake box into an engaging activity, Yu-Ai brings families closer, turning the festival into a memorable, shared moment.
